Hanadi Al Khamis aims to become a platform for change, empowering women and enabling them to break the norms through fashion. Following the trend in the fashion industry, we designed a logo focusing on type only. Using a distinctive simple logotype ensures a timeless, modern yet classic feel. The result is a simple clean, readable, and versatile logo.

A minimal monogram was designed using the initials of Hanadi Al Khamis. Combining initials has sentimental value. It connects the brand to the person behind it in a subtle and creative way and allows to personalize the brand. Also, monograms are usually easy to remember which allows the brand to become more recognizable by the audience.

A modest woman who is rooted as Khaleeji, she is well put together, easy going and multifunctional with an individual character that stands out. She is seen as confident, charismatic and well spoken, someone who is social and cultured. A creative person always looking for ways to repurpose and create new things paying attention to the small details that matter, as she understands trends and has a contemporary outlook on what is relevant.

1. Enables a platform for change: We see ourselves as enablers for change, breaking the norms and empowering women to take steps towards transformation
2. Confidence: We believe that confidence is the key for women to shine and show what they are capable of achieving.
3. Collaboration: We work with designers, professionals and industry experts in a collaborative manner that creates designs and products that reflect the know-how, what we want and stand for with the highest quality and detail.
4. Contemporary and Timeless: We work on creations that are current yet not time bound, we want our designs to last and always be relevant.
5. Adaptable and Flexible: We want to portray adaptability, our designs and what we create are flexible, multifunctional and always evolving.